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Posted by on Sep 8, 2007 in Marketing | 0 comments

That’s hot (TM)

Apparently, Paris Hilton┬átrademarked “That’s hot.”

http://www.thesmokinggun.com/archive/years/2007/0907072hallmark1.html?link=rssfeed

R-ight. I can understand being miffed over her likeness┬ábeing placed on a greeting card (after all, she’s conducted her life with a priority on maintaining her privacy), but come on. I’ve looked into trademarking my business name, and I thought there were some hoops to jump through. So is she going to sue every 14-year-old girl that uses the phrase, or will a reasonable royalty scheme be developed? I thought the RIAA was bad…